2-WAY SMS Explained
How does 2-WAY SMS work?
2-WAY SMS enables you to start a conversation with your customers, consolidating both outbound and inbound SMS into one fully-featured service.
- Firstly, you’ll acquire a dedicated number; this is what you’ll use as the ‘Sender ID’ in your message campaign
- Secondly, prepare your message content and include a call-to-action encouraging them to reply e.g. ‘Reply ‘YES’ to confirm your appointment
- Finally, receive your recipients response and view them through the Mr Messaging portal, or feed them back into your own system using one of our APIs
Real world application...
A well-known logistics company was looking to reduce costs by avoiding sending couriers to vacant addresses and therefore increasing the overall efficiency of their drivers.
With the help of Mr Messaging, the logistics company began to send customers notifications in the morning with their couriers estimated time of arrival. They also gave customers the option to reschedule their delivery by simply replying with the word ‘RESCHEDULE’. Recipients were then given a number of new delivery timeslots marked from one through five. Once their reply was received the information was fed back to the company’s logistics platform, and the recipient’s new delivery timeslot was updated on the system.
Not only did this vastly improve the efficiency of their couriers. But customers also benefited from the improved service. Gone were the days of manually tracking their delivery, now, everything could be managed from their smartphone’s native messaging app.
Objectives...
- Send delivery dispatch notifications
- Send customer’s an estimated time of their couriers arrival
- Provide recipients with delivery rescheduing options
- Feed delivery rescheduling data back into their logistics platform
- Improve customer experience by allowing the customer to manage their delivery all from their devices native messaging app
Why choose Mr Messaging for 2-Way SMS?
Intelligent marketing and promotions
Using Mr Messaging’s 2-WAY technology you can kick your campaigns up a notch, creating alluring message content that your customers can interact with. Conduct market research and offer exclusive discounts or promotions in return.
Automate Process
Improve your customer journey with 2-WAY SMS. Request information and send predefined responses, for example, allow customers to check their flight status by sending a message with their flight number. Or offer your customers support via an SMS chatbot.
All in real time
The Mr Messaging platform is extremely efficient, processing thousands of messages in real time. Our platform has no single point of failure, meaning your campaigns won’t suffer from delays or interruptions.
Interested in 2-Way SMS?
